The story of Lovalu

Lovalú was born in 2015, but perhaps it existed even before.
It was in the notebooks I scribbled on as a child, in the collages hanging above my bed, in the boxes full of paper I could never throw away.
It was in walks in the woods, in illustrated books, in the walls that I wanted to redesign from top to bottom.

Then, one day, I stopped keeping her only in dreams and gave her a name.
Lovalú is my creative, artisanal, emotional laboratory.
It's a place where you design, print, and imagine. Where wallpaper is never just a decoration, but a story that takes shape.

Everything starts with an inspiration—a palette, a branch, a memory—and is transformed into custom patterns and landscapes, printed with care and attention.
I work with those who love their home as a space for the soul, with those who seek something with character, warmth, and maybe even a little poetry.

Over the years, Lovalú has grown with me.
We've changed shape many times, but never lost sight of our core: the desire to create authentic beauty, made of details, imperfections, and true stories.

Lovalú is not just wallpaper.
It's a way of being in the world.