WHO I AM

My name is Valentina, but to some, I'm Alice—the one who walks on clouds, who as a child said she wanted to live in a fairy tale, because there, after all, there's always a happy ending.

In 2013 I turned that dream into a reality made of paper, colors, and poetry: Lovalú was born.
An artisan workshop where every wallpaper tells a story, where dreams take shape on walls to be inhabited, touched, and gazed upon with wonder.

I create imaginaries for those who still believe in the beauty of small things.
For those who love flowers, nature, old maps, and foggy landscapes.
For those who believe their home is more than a space: it is a refuge, a diary, an extension of the soul.

Lovalú is made of paper, yes. But also of stubborn dreams, of hand-crafted details, of listening, transformation, and emotion.
And every project I create—whether it's a boiserie, a photomural, or a personalized wallpaper—carries with it a little piece of history, and the hope of leaving you with a smile every time you look at it.

If you're here, maybe you also believe that walls can talk.
I listen to them every day. And I help them tell you who you are.